In a recent episode of the popular television show Mad Men, super ad man Don Draper opined to his up-and-coming colleagues that “marketing is all about innovation.” He’s right. But the best-laid plans often sink into the abyss of the “same old, same old.” After all, if marketing is about distinguishing one’s organization from its competitors, why not rely on the tried and true to punctuate the difference? This reasoning is flawed, however; marketing should …
Read MoreThe Physician’s Role in Occupational Health Sales and Marketing
When it comes to sales and marketing, the involvement of a physician can make or break an occupational health initiative. Physicians project credibility and can easily win the respect of employers and employees. In many cases, a sales effort can go “over the top” simply by bringing a physician into play. I know many physicians who exude charm and would be an asset in virtually any sales scenario. On the other hand, a physician who …
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