There is a rare opportunity for a “transformative urgent care brand” to lock up market share in rural areas across the U.S., according to McGuireWoods, a public affairs consultancy. In fact, that was one of the nine key takeaways from their 12th annual Healthcare Provider Conference in Charlotte this month. Observing that urgent care operators have largely focused on growth in urban areas, McGuireWoods predicted that the next big opportunity will be in underserved rural …
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