Would Making House Calls Drive You to the Poor House?

Would Making House Calls Drive You to the Poor House?

An urgent care company in Texas is betting that taking urgent care directly to patients who can’t (or simply don’t want to) come to a center will ultimately help its business. Taking a page from the Marcus Welby, MD playbook, it’s sending doctors out to make house calls in vehicles boldly adorned with its logo, website, and phone number. While there may be some promotional value in having that car on the street, and the …

Read More