Hiring the Best Occupational Health Sales Professionals

Do you hire an experienced salesperson and train him or her in occupational health, or hire an occupational health professional and train that person in sales? The former brings sales experience but needs to learn the “product;” the latter brings product knowledge but needs to learn fundamental sales skills. Given this choice, my answer is the former. It is easier to train an experienced salesperson in product knowledge than vice versa. However, there are numerous …

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Return-on-Investment in Occupational Health Sales

FRANK H. LEONE, MBA, MPH It began with two cavemen, or even before: Bartering. Fair trade. A transaction where both parties (theoretically) walk away satisfied that they got a positive return on their exchange. This concept persists to this very day. At a minimum, your urgent care clinic should understand return-on-investment (ROI) for two occupational health staples: work injury management and pre-placement physical examinations. Work  Injury Management Employers need to get workers back to work …

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