Practice Management
March has always felt like a turning point to me. The energy of the new year settles into steady motion, plans become real work, and the direction ahead starts to feel clear. For Urgent Care, that sense of momentum is especially strong right now. In February, leaders from across our field came together in Washington, D.C., for the Urgent Care Association Capitol Hill Advocacy Day. Those few days captured something important about who we are …
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As we begin a new year, I’m struck by both the resilience of the Urgent Care community and the urgency of the moment we’re in. Over the past several months, through conversations with operators, clinicians, vendors, and other partners, one message has been unmistakably clear: Urgent Care is ready to move forward together with renewed purpose, a stronger voice, and a sharper vision for the future. 2026 will be a pivotal year. The pressures facing …
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The annual Urgent Care Convention is always my prime time for taking the pulse of the field. I hope you were among those able to join us in Dallas last month! There’s just no substitute for in-person conversations and observations. What I expected to hear is not what I heard. There are a lot of reasons to be pessimistic right now; some of them are new and some are the same challenges we’ve been working …
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Every time I am able to gather in person with other Urgent Care professionals, I come away enriched and invigorated for the future of our practice. No matter the challenges that we may be facing as an industry or a specialty, there is a stubborn optimism that infuses these events and the people that participate as speakers, exhibitors, planners or attendees. These events are perfect examples of what the Urgent Care Association (UCA) stands for, …
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Clarity is a good thing, but achieving clarity isn’t always easy. It requires a deep understanding, and reaching that depth takes time and energy. It’s taken us a few years. In 2022, we got clarity around the role of the Urgent Care Association (UCA). For a long time, we tried hard to do anything that anyone in Urgent Care needed, and that led to a lot of good work but also a very unclear identity. …
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Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …
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