Anatomy of an Occupational Health Sales Call

FRANK H. LEONE, MBA, MPH “Tell ’em what you’re going to tell ’em, tell ’em, and tell ’em what you told ’em.” —Mark Twain Urgent care clinic operators would be well advised to keep in mind Mark Twain’s advice on how to approach a speech or a paper; the same sequence applies to an occupational medicine sales call. In Phase I, it is best to articulate a clear objective for your sales call and provide …

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Settling the Case

JOHN SHUFELDT, MD, JD, MBA, FACEP The deposition is over. Your counsel tells you that, despite your barely concealed disdain for the opposing counsel, you managed to hold your own and not say anything from which you can’t recover. Unfortunately, you had to burn your dark blue suit both for the bad memories associated with it and because you are not sure if even dry cleaning it would help. Nevertheless, you are feeling pretty good! …

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Developing Data: April, 2007

UCAOA’S Survey Committee drew two important conclusions from its first industry-wide survey: urgent care is a growing industry nationwide, and those within the industry are hungry for benchmarking data. In each issue of JUCM, Developing Data will seek to fulfill that need. In this issue: Answers to the question, “So how long have you been in business?” As a distinct practice environment, “urgent care” is relatively young and just now becoming a part of the …

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Making Employer Advisory Councils Work for You

Whether you are just now incorporating occupational health into your service mix or have a burgeoning occupational health component, an Employer Advisory Council is an excellent idea. In general, a council should include at least 12 members (providing a cushion against no-shows) and consist of a mix of owners, company CEOs, and HR personnel that reflect your service area. Be certain to include both high-profile candidates and worker bees from both client and non-client companies. …

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How to Prepare for and Give a Deposition

JOHN SHUFELDT, MD, JD, MBA, FACEP You are sitting at a long mahogany table in an unfamiliar, yetvery well-appointed, office wearing the same dark suit that you last wore at your cousin’s funeral. A pale, gaunt man with what looks like a small typewriter scrambles furiously to keep up with your rapid-pressured response to the question, “Doctor, for the record, please state your name and current address.” Is this a bad dream? Only if you …

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Medical Professional Liability Insurance: Limiting Cost While Maximizing Value

Medical Professional Liability Insurance: Limiting Cost While Maximizing Value

Urgent message: Liability insurance premiums continue to rise across the spectrum of medical practice environments. Urgent care practitioners can maximize the value of every premium dollar spent by understanding whom and what the policy actually covers. Terrence P. Coughlin, CPCU, ARM, AIC One of the more important andcostly aspects of running an urgent care center is the insurance coverage needed to protect the center and the medical staff working there. In recent years, all medical …

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Developing Data: March, 2007

UCAOA’S Survey Committee drew two important conclusions from its first industry-wide survey: urgent care is a growing industry nationwide, and those within the industry are hungry for benchmarking data. In each issue of JUCM, Developing Data will seek to fulfill that need. In this issue: Typically, urgent care providers are physicians/entrepreneurs. But they come from a wide variety of practice environments—family practice, emergency medicine, etc.—so what’s the breakdown of how urgent care practices are structured, …

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Code Compliantly But Differently, Based on the Payor

DAVID STERN, MD (Practice Velocity) Q.I have been told that I can get credit for a complete review of systems (at least 10 systems) by simply noting positive findings in certain systems and then noting “all other systems negative.” A.This is, indeed, a general CMS “guideline,” but two Medicare carriers have issued contradictory guidelines. TrailBlazer Health Enterprises (Medicare carrier for Delaware, the District of Columbia, Maryland, Virginia, and Texas) and Wisconsin Physicians Services (Medicare carrier …

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Leveraging Existing Relationships to Generate More Business

FRANK H. LEONE, MBA, MPH Urgent care clinic operators tend to think of increasing employer-generated volume primarily in terms of new prospects; that is, they tend to believe that growth is attained primarily by expanding their client base. But in many cases, there is as much—if not more—opportunity inherent in selling additional services to existing clients. And “cross selling” to existing clients is just one of many potential advantages that your clinic can accrue by …

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How to Define a Type B ED—and Other Vexing Questions

DAVID STERN, MD (Practice Velocity) The urgent care practitioner may not live by coding alone, but proper reimbursement depends on it. To that end, Dr. David Stern, who is in great demand as a speaker and consultant on coding in urgent care, will offer answers to commonly asked questions in every issue of JUCM. In this issue, he addresses a potpourri of issues raised by urgent care practitioners. Q.A consultant tells us that we have …

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