Amazon is investing more resources into Amazon Care, its in-house primary care program in Seattle. The company announced it’s buying Health Navigator, which provides technology and other services to digital health companies. While the financial details of the deal are undisclosed, last year Amazon plunked down $753 million to buy the online pharmacy company PillPack. The message is that they’re betting heavily that they can realize substantial cost savings by facilitating primary care for employees and their families. It may also be a harbinger of things to come, however—and one that urgent care operators would be wise to watch, considering how deeply the “Amazon effect” has cut into brick-and-mortar retails business.
Amazon Is Wading Deeper into Primary Care—Internally (for Now, at Least)