American Family Care is putting all its clinics in the proverbial urgent care basket; the company’s 160+ locations, currently flying the AFC Doctors Express banner, will be rebranded under the name AFC Urgent Care. A new logo will come along with the name, but the locations will retain the same doctors and other staff, offer the same hours, accept the same insurance plans, and maintain current copays. Each will also continue to operate under local ownership. In addition, new centers are expected to open for business in several communities in Connecticut this year.
AFC Doctors Express Goes All-In on Urgent Care Branding