Understanding generational demographics is critical for any organization because age drives consumer behavior.¹ While the U.S. population is distributed relatively evenly across adult cohorts,² urgent care utilization—based on an analysis of 2025 Experity EMR visit data conducted by Urgent Care Consultants—skews heavily toward younger adults.³ Gen Z and Millennials combined (born 1981–2012) account for more than 51% of all urgent care visits despite representing only 43% of the U.S. population—a combined over-index of nearly 20 …
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