Urgent message: After location, how to pay for an urgent care site is crucial to your success. Here’s how to think it through. MICHAEL ZELNIK, CCIM Once you’ve found the right location for your next urgent care (see An Urgent Care Site That Maximizes Revenue, JUCM, September 2011), your focus can turn to analyzing the risks and benefits of leasing or purchasing property in the trade area you’ve identified. This analysis should be more than …
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