Michigan Blues Start Pushing Telemedicine

Michigan Blues Start Pushing Telemedicine

Blue Cross Blue Shield (BCBS) of Michigan and Blue Care Network have apparently seen the light when it comes to the benefits of telemedicine. They’re working with physician groups on creating new financial incentives to expand member utilization. Seventeen groups, in fact, have already submitted telemedicine plans that could reap additional payments. Others are strategizing the best way to incorporate or expand telehealth offerings. BCBS says urgent care will figure prominently in its own efforts. …

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Urgent Care Take Note: Insurers Are Warming to Telemedicine

Urgent Care Take Note: Insurers Are Warming to Telemedicine

Blue Cross Blue Shield of Michigan is the latest big insurer to start encouraging telemedicine for plan members with relatively minor complaints. As of July 1, BCBS will be working with American Well to offer the service to employers with fully insured and PPO policies. Plans see the new technology as a way to reduce costs—mainly by keeping patients out of the emergency room, which aligns perfectly with the urgent care approach—and to meet consumer …

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