Is It Time to Revisit Your Urgent Care Marketing Tactics?

Is It Time to Revisit Your Urgent Care Marketing Tactics?

Heather Real Click Here to download the article PDF In the journey of an urgent care visit, where does the patient story begin? Is it when the patient walks through the door, or did it start when the patient was still at home Googling “urgent care near me” on their phone? It is likely neither of these. The patient journey to your urgent care actually begins before they even have a sniffle, fever, or injury; …

Read More
De Novo vs Acquisition: What’s the Best Pathway for Urgent Care Growth?

De Novo vs Acquisition: What’s the Best Pathway for Urgent Care Growth?

Click Here to download the article PDF Urgent message: When considering growth in urgent care, there are both advantages and challenges to acquiring an existing urgent care center vs developing a completely new business. Heather Real The urgent care industry is ever-evolving and flexing to meet the needs of patients and communities. This means the way operators enter the industry needs to be flexible, too. While starting a new business in a freshly outfitted space …

Read More

Are You Chasing Profitable Growth, or Just Growth?

Heather Real With today’s urgent care operators challenged with increasing expenses and stagnant reimbursements, many thoughtful entrepreneurs turn to ancillary services to drive more revenue into their business. These offerings are numerous and varying in nature. When determining if and what to add to an urgent care business, you’ll need to ask some crucial questions: As the competition for patient loyalty heats up, many operators are looking for ways to stand out. Some ways of …

Read More
Where Do You Start When Starting Your Urgent Care?

Where Do You Start When Starting Your Urgent Care?

Heather Real There are many reasons to start your own urgent care, whether it be feeding your entrepreneurial spirit, investing in an industry that has proven to be stable and growing (even amidst multiple economic crises in the last three decades), or responding to the needs of a community. For many, the reasons include at least some of these, and more. Realizing the desire to take on this project is the first step; however, there …

Read More