From the UCA CEO

Steve Sellars February always seems to arrive with a sense of motion. The year is no longer “new,” plans begin to take shape, and the work ahead becomes clearer. For Urgent Care, that momentum feels especially meaningful right now. During the first week of February, the Urgent Care Association (UCA) convened leaders from across the country in Washington, D.C., for our 2026 Capitol Hill Advocacy Day. It was a powerful reminder of what happens when we come together, prepared, united, and confident in our story. Our leaders participated in meetings …
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As we begin a new year, I’m struck by both the resilience of the Urgent Care community and the urgency of the moment we’re in. Over the past several months, through conversations with operators, clinicians, vendors, and other partners, one message has been unmistakably clear: Urgent Care is ready to move forward together with renewed purpose, a stronger voice, and a sharper vision for the future. 2026 will be a pivotal year. The pressures facing healthcare are intensifying with rising costs, workforce challenges, shifting reimbursement strategies, and ongoing gaps in …
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As we close out 2025, I find myself reflecting on a year defined by both challenge and progress. It’s been a year of reconnection—of reestablishing relationships, realigning priorities, and recommitting to what makes Urgent Care such an essential part of healthcare. Whether through chapter conferences, advocacy meetings, or direct conversations with our members, one message continues to ring true: our collective story has never been more important to tell, and data is one of the most powerful ways we can tell it. Over the past several months, the Urgent Care …
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In last month’s column, I wrote about the importance of proving Urgent Care’s value—not just in terms of access and convenience, but also in demonstrating the quality outcomes and systemwide impact that make our care essential to patients, payers, employers, and policymakers alike. Over the past several weeks, I’ve had the privilege of hearing from many of you who share this same commitment and are eager to help strengthen Urgent Care’s position in the healthcare landscape. Your stories, data, and perspective are critical, and they continue to shape how UCA …
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Over the last few months, I’ve had the privilege of spending time with Lou Ellen Horwitz, my predecessor and now past CEO of the Urgent Care Association (UCA), as part of my onboarding. She’s been generous with her knowledge and perspective, helping me understand the many administrative details that keep UCA and our affiliates running smoothly. That investment of time has been invaluable, and I’m grateful for her continued support during this transition. At the same time, our external work continues. Advocacy remains a top priority for UCA, and our …
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