If you think of the front desk as nothing more than the first point of contact for patients venturing to be treated in your urgent care, you may be missing a great opportunity. It’s also the hub where patient relations, reimbursement, collections, and more meet; give it short shrift at your own risk. On the other hand, your front desk managers, administrators, and practice managers can learn more about how to maximize its value in your location by attending the next live webinar presented by the Urgent Care Association of America. Quality Improvement—Best Practices at the Front Desk is scheduled for 1–2 pm (Central) on Thursday, November 16. Speaker Jason Amich of Premier Health Urgent Care will reveal best practices in urgent care centers that already incorporate patient experience and loyalty programs into front desk tasks while ensuring that payment policies are clear from the word go. Cost is $50 for UCAOA members and $100 for nonmembers. For more information or to register, click here.