Hospitals Try ‘Loss Leader’ Approach to Keep Patients Away from Urgent Care

Hospitals Try ‘Loss Leader’ Approach to Keep Patients Away from Urgent Care

Hospital operators like Mission Health System in North Carolina and Rush University Medical Center are trying a new approach to draw in patients off the street: offering urgent care at primary care prices. It seems to be working, too, as visits to other urgent care centers are down in the Asheville, NC area since Mission made their move. Mission My Care Now has opened four primary care locations that are open to walk-in patients beyond …

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