While it may take patients a little time to get used to the idea, prepayment and credit card holds are becoming more and common among urgent care operators who are tired of chasing down payment from patients who’ve already received care—or having to write off charges altogether. Revenue cycle management leaders like Practice Velocity actively promote the concept to their partners. As with anything new (especially anything new involving money), some patients object to the request. However, the ongoing rise in deductibles is pushing the industry to take measures to protect itself from shortfalls. As the practice becomes more common, patients are expected to accept it without a thought as they do presenting a credit card when checking into a hotel.